THE STREICHER STANDARD

The Philosophy

Jenn and Ashley Streicher have spent their careers immersed in the beauty industry. From editorial shoots, beauty campaigns, and red carpets to countless hours behind the salon chair and in the makeup chair, they've spent decades discovering what truly works.

Along the way, friends, clients, and collaborators started coming to them for more than great hair or makeup. They wanted recommendations. The products worth buying. The hidden gems. The things that actually lived up to the hype.

Over time, those conversations became the foundation of The Streicher Standard.

More than a beauty brand, it's a philosophy built around curiosity, expertise, and thoughtful curation. It's about cutting through the noise, trying everything (so you don't have to), and sharing only the products, brands, and ideas that genuinely earn a place in our routines.

We don't believe beauty should feel overwhelming or trend-driven. We believe in discovering what works for you, building a routine you love, and having fun along the way.

The Streicher Standard is our way of sharing everything we've learned—so you can discover your own favorites with confidence.

Meet The Sisters

Ashley Streicher

Ashley Streicher is a sought-after celebrity hairstylist known for her effortless, modern approach to hair. Her work has appeared on red carpets, editorial shoots, and major campaigns for clients including Mandy Moore, Kiernan Shipka, Rachel Brosnahan, Emily Blunt, and Lily James.

Beyond styling, Ashley has collaborated with some of the beauty industry's most respected haircare brands and co-created a product line with R+Co. Her instinct for timeless style, healthy hair, and products that truly deliver continues to shape the Streicher Standard.

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Jenn Streicher

Jenn Streicher is one of the beauty industry's most respected makeup artists, celebrated for her natural approach to beauty and her ability to enhance rather than transform. Her longtime clients include Emily Blunt, Mandy Moore, Anne Hathaway, and Greta Gerwig.

Driven by a passion for thoughtful beauty, Jenn founded DUCHESS in Bedford, New York—a carefully curated beauty boutique centered around clean, sustainable, and responsible brands. Her love of discovering exceptional products and helping people feel like the best version of themselves is at the heart of the Streicher Standard.

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Thoughtfully Curated

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Thoughtfully Curated

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COMING SOON

ONLY THE BEST FOR YOU

THE STREICHER STANDARD

The Philosophy

The Streicher Standard is our way of sharing everything we've learned—so you can discover your own favorites with confidence.

Meet The Sisters

Ashley Streicher

Jenn Streicher

B.T.C.

Posts and insights from behind the chair.

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